Partner with CarTell.tv — Sponsor Partnerships 2026

Why Brands Partner With Us

A hard-to-reach audience.
A proven content format.

The CarTell.tv audience doesn't stumble across our content. They search for it. They are researching a real purchase. That intent is rare, and it is what makes this platform valuable to partners.

✓

Trusted Review Format

14 years of credible, editorial-first reviews. Viewers trust CarTell.tv's assessments. Your brand sits inside that trust, not alongside an ad.

🎯

High-Intent Audience

People watching car reviews are actively in the purchase funnel. They are not browsing. They are comparing, researching and deciding.

👩

Female and Family Buyer Reach

10 to 36% female viewership, the highest in Australian automotive YouTube. The demographic most automotive brands fail to engage effectively.

📺

Long Shelf Life on YouTube

YouTube reviews earn views for years, not days. A 2021 campaign is still clocking views today. Your sponsorship compounds over time.

⚡

Multi-Platform Content Output

Every campaign ships with YouTube, Reels, TikTok, Facebook and X cuts. One partnership, five channels of distribution.

🎙

Authentic Presenter-Led Delivery

Three real presenters with real opinions and real audiences. No stock footage. No scripted performance. Credibility that consumers can detect immediately.

The Audience

The people who hold the keys to the decision.

CarTell.tv built its audience over 14 years by talking to the car buyer that traditional automotive media ignored. The result is an audience that is younger, more female, and more family-oriented than any other Australian automotive channel.

"Australian women influence or make 70% of all vehicle purchase decisions. CarTell.tv is one of the only platforms in the country built specifically for them."

100% organic growth. No bought subscribers. No inflated numbers.

185K

Average monthly views, organic. Peaks to 500K at higher output volume.

10–36%

Female viewership. Highest in the Australian automotive YouTube category.

35–45

Core audience age. Couples and families at peak vehicle purchase power.

95K+

YouTube subscribers. Every one of them chose to subscribe. None were paid for.

Women

Families

EV Considerers

First-time buyers

35–45 yrs

Australian

Who We Work With

Six categories. Six reasons
CarTell.tv works for your brand.

Different brands use CarTell.tv in different ways. Below are the six partnership categories we operate in and why the platform fits each one.

Automotive Brands

Vehicle manufacturers and distributors

Get your vehicle in front of the buyer segment your own channels are not reaching. Female buyers, family buyers, and EV considerers all over-index in our audience. We review with the credibility of traditional media and the reach of content.

Dedicated reviewLong-form YouTubeSocial amplification

EV and Charging

Electric vehicle and charging brands

Our EV Reality Check series goes deep on real-world range, charging infrastructure, and ownership costs. The audience considering an EV needs reassurance from a trusted voice. We provide it. Your brand belongs in that conversation.

EV Reality Check seriesRange testingCharging spotlights

Family and Baby

Family products, prams, car seats and baby gear

CarTell.tv is the only automotive channel in Australia that tests how prams, car seats and baby gear fit in real vehicles. If your product goes near a car and a baby, there is no better placement in the country.

Parental Guidance segmentIntegrated review contentFamily First series

Finance, Insurance and Leasing

Car finance, insurance, leasing and subscription

The Honest Price Check series is built for you. Audiences watching CarTell.tv are in the purchase funnel. They are actively thinking about how to pay for their next vehicle. Finance and insurance brands have an audience that is already asking the right questions.

Honest Price Check seriesFinance explainersComparison content

Travel and Destinations

Travel brands, destinations and road trip partners

Road trip content is some of our highest-performing video. Destinations, accommodation, travel insurance, lifestyle products. Partners join us on location shoots for natural, cinematic brand integration that doesn't feel like an ad.

Road trip contentLocation shootsLifestyle integration

China and International

Chinese and international brands entering Australia

BYD, Chery, GWM, Changan and more are all entering or growing in Australia. Female buyers are a critical segment for new entrants. CarTell.tv covers the major motor shows in China, Paris and Southeast Asia and can provide international coverage as part of a market entry partnership.

Motor show coverageMarket entry contentInternational shoots

What We Create

Content that fits how
your brand wants to show up.

Every partnership is different. Below is the range of content formats we work with. Most campaigns combine a few. We'll work out what makes sense for your brand, your budget and your timeline.

▶

Integrated Review

Your brand woven into a full CarTell.tv vehicle review. Reviewed, not advertised. Sits on YouTube permanently and earns views long after the campaign ends.

YouTubeLong form

✂

Custom Reels and Shorts

Presenter-led short-form content built for Instagram Reels, TikTok and YouTube Shorts. Platform-native format, genuine voice, not a scripted ad.

ReelsTikTokShorts

◼

Bumpers and Brand Cards

Opening and closing brand placement across episodes or a defined series. Clean, consistent and low-commitment. Good entry point for new partnerships.

YouTubeAll platforms

✦

Feature Integration

A dedicated segment within a review — product testing, on-camera comparison, presenter-led walkthrough. Ideal for accessories, family products, finance or tech brands.

YouTubeSocial cuts

◎

Lifestyle Series

Sustained brand presence across a defined content series over a season. Road trips, family challenges, EV road tests, lifestyle comparisons. Your brand lives inside the story, not beside it.

Multi-episodeAll platforms

✈

International Coverage

On-location content from motor shows and international markets. Paris (Oct 2026), China and Bangkok (Nov–Dec 2026) are scheduled. Reach the Australian audience with content shot at the source.

YouTubeSocialInternational

Tell us what you're trying to achieve.

We'll suggest what fits and come back with a proposal within 48 hours.

Get in Touch Book a Call

The Presenters

Three voices. Three audiences.
All of them yours.

Each presenter attracts a distinct audience segment. Campaigns can be scoped to a single presenter or across the full team depending on which buyer group you need to reach.

Hybrid and EV

Amelia Ryan

The channel's anchor. Covers hybrid SUVs, family crossovers, and EV content. Connects with women researching their first or next family car. Highest subscriber engagement of the three.

Family and Large SUV

Simone Annan

People movers, large 4WDs, and practical family vehicles. Simone speaks to parents making the most important car decision of their decade. Reaches the family segment no other channel prioritises.

Utes and Work Vehicles

Jenny Eden

Utes, PHEVs, and work vehicles from a practical female lens. Jenny reaches an audience that almost no other automotive channel is talking to. Ute-buying women exist. She is proof.

Content in Action

What your brand gets
seen alongside.

Every partnership lives inside content like this. Our team produces platform-native formats for every story. This is what lands in your audience's feed when you partner with CarTell.tv.

ReviewHonda HR-V 2026

Every story ships with platform-specific formats: 9:16 for TikTok and Reels, 1:1 for Instagram and Facebook, 16:9 for X and YouTube. Partners receive usage rights for their own channels.

Proven Results

What partnerships actually deliver.

These are real campaigns from paid partnerships where brand content was integrated into the CarTell.tv review and social pipeline. All figures are organic. Zero paid media spend.

Case Study — Automotive Partner

Integrated Review Campaign

June to December 2021. Organic only.

Objective

Reach female buyers considering a family crossover. Build brand awareness in an underserved demographic.

Deliverables

Dedicated YouTube review integration, short-form social cuts across Instagram, Facebook, X.

1.47M

Total impressions

5,000 hrs

Brand watch time

"Long-form YouTube content continues earning views years after the campaign ends. The brand still appears in search results for that vehicle category today."

Case Study — Brand Partner

Multi-Format Brand Integration

August to December 2021. Organic only.

Objective

Launch a product category to female and family car buyers across multiple touch points over a 5-month window.

Deliverables

Series integration across multiple episodes, co-branded social tiles, presenter-led endorsement.

1.38M

Total impressions

6,748 hrs

Brand watch time

"Sustained presence across a full series builds brand recall that a one-off placement cannot achieve. Viewers saw this brand consistently over 5 months."

Both campaigns were 100% organic with no paid media. With paid amplification added on top, reach multiples significantly. Custom reporting available for all active partners.

Track Record

Trusted by every major brand
Australians drive.

400 reviews across 14 years. Every major automotive brand in Australia has appeared on CarTell.tv. This is the editorial credibility and media access we bring to every partnership conversation.

ToyotaHyundaiKiaMazdaHondaMitsubishiNissanSuzukiSubaruVolkswagenAudiBMWMercedes-BenzVolvoLexusLand RoverJeepPorscheIsuzuBYDTeslaGenesisHavalMGŠkodaJaguarLamborghiniMahindraGWMChery

Distribution

Five platforms. One audience.
Every campaign, everywhere.

Content produced for one platform is adapted and distributed across all five. One partnership, five distribution channels, no additional production cost to the partner.

▶

YouTube

95K+ subscribers. Primary channel. Long-form reviews.

◎

Instagram

6K followers. Reels, carousels, Stories.

♪

TikTok

Short-form. Growing fast. Discovery-first.

f

Facebook

3.5K followers. Native video and community.

𝕏

X

Real-time automotive news and commentary.

Reach Australian car buyers
at the exact moment
they decide what to drive.

A hard-to-reach audience.
A proven content format.

Trusted Review Format

High-Intent Audience

Female and Family Buyer Reach

Long Shelf Life on YouTube

Multi-Platform Content Output

Authentic Presenter-Led Delivery

The people who hold the keys to the decision.

Six categories. Six reasons
CarTell.tv works for your brand.

Vehicle manufacturers and distributors

Electric vehicle and charging brands

Family products, prams, car seats and baby gear

Car finance, insurance, leasing and subscription

Travel brands, destinations and road trip partners

Chinese and international brands entering Australia

Content that fits how
your brand wants to show up.

Tell us what you're trying to achieve.

Three voices. Three audiences.
All of them yours.

What your brand gets
seen alongside.

What partnerships actually deliver.

Trusted by every major brand
Australians drive.

Five platforms. One audience.
Every campaign, everywhere.

Ready to reach the
people who buy the car?

Reach Australian car buyersat the exact momentthey decide what to drive.

A hard-to-reach audience.A proven content format.

Trusted Review Format

High-Intent Audience

Female and Family Buyer Reach

Long Shelf Life on YouTube

Multi-Platform Content Output

Authentic Presenter-Led Delivery

The people who hold the keys to the decision.

Six categories. Six reasonsCarTell.tv works for your brand.

Vehicle manufacturers and distributors

Electric vehicle and charging brands

Family products, prams, car seats and baby gear

Car finance, insurance, leasing and subscription

Travel brands, destinations and road trip partners

Chinese and international brands entering Australia

Content that fits howyour brand wants to show up.

Tell us what you're trying to achieve.

Three voices. Three audiences.All of them yours.

What your brand getsseen alongside.

What partnerships actually deliver.

Trusted by every major brandAustralians drive.

Five platforms. One audience.Every campaign, everywhere.

Ready to reach thepeople who buy the car?

Reach Australian car buyers
at the exact moment
they decide what to drive.

A hard-to-reach audience.
A proven content format.

Six categories. Six reasons
CarTell.tv works for your brand.

Content that fits how
your brand wants to show up.

Three voices. Three audiences.
All of them yours.

What your brand gets
seen alongside.

Trusted by every major brand
Australians drive.

Five platforms. One audience.
Every campaign, everywhere.

Ready to reach the
people who buy the car?