MG has put a new edition on top of its cheapest electric car, the MG4 EV Urban, priced at $33,990 drive-away after a $2,000 cashback. Only 750 will be sold in Australia, and it is on sale now.
What the money buys
The Special Edition is about $1,000 dearer than the standard MG4 Urban Essence 54, which sits at $32,990 drive-away with the same cashback. The extra spend adds a black roof, black exterior mirrors and ambient lighting in the doors, with a choice of new Ice Blue metallic or the existing Diamond Red. Under the skin it is unchanged: a 54kWh lithium iron phosphate battery, a 118kW front motor and 405km of WLTP range, with DC fast charging up to 87kW for a 10 to 80 per cent top up in about 30 minutes. It keeps the five-star ANCAP rating and MG's seven-year warranty.
Cartell Assessment
This is a cosmetic play rather than a new model, but it lands on a car that is already selling. The Urban took 894 sales in October, second in the small cars under $45,000 class behind only the Toyota Corolla, so a sharp looking limited run at a modest premium should move quickly.
AU Outlook
At $33,990 drive-away the Special Edition still undercuts most new electric rivals, and the cheaper Essence 43 sits near $29,990 drive-away for buyers chasing the lowest price. With only 750 cars on offer, expect this one to sell out well before the wider Urban range slows down.
