Chery already sells cars here under Chery, Jaecoo and Omoda. Now it wants a fourth badge on Australian driveways. The brand is called Lepas, and its first model, the L6, lands in the fourth quarter of 2026.
What the Lepas L6 actually is
The L6 is a mid-size electric SUV, about the size of a Toyota RAV4. At launch it comes only as a full EV. One electric motor drives it, producing 160kW and 275Nm. Lepas quotes a driving range of around 450km, though that figure is yet to be confirmed on the local test cycle. A second model, the larger L8, follows close behind, and a smaller L4 is pencilled in for 2027.
Where it sits in the market
A RAV4-sized electric SUV puts the L6 squarely against the BYD Atto 3, the Geely EX5 and the Zeekr 7X. That is the busiest, most price-sensitive part of the EV market right now. Geely's EX5 alone shifted close to 4,000 cars in its first partial year on sale. Lepas pricing for Australia has not been announced. Expect it closer to the Q4 arrival, and expect it to read as sharp, because that is how every Chery-owned brand has entered this market.
Cartell Assessment
Four badges from one parent company is a lot to ask of Australian buyers who are still learning to pronounce half of them. Chery's logic is sound on paper: different badges chase different buyers without muddying each other. The risk is showroom fatigue. There is only so much new-brand goodwill to go around, and Jaecoo and Omoda are still establishing themselves. Lepas will live or die on the L6 price tag, not the marketing.
AU Outlook
Watch for confirmed pricing and the local range figure in the lead-up to Q4. The question that matters: can the L6 undercut a Geely EX5 while offering something the EX5 does not. If it cannot, a fourth badge is just a fourth thing to explain.
